ClearPlay Featured on Home Shopping Network

SALT LAKE CITY, August 13, 2006--ClearPlay will showcase its patented Family DVD Player on Home Shopping Network and America’s Store August 13th and 14th. The television shopping introduction is the first step in ClearPlay’s national retail rollout of its branded player.

"We’re excited about the opportunity to introduce ClearPlay to this channel," said Brad McLaws, ClearPlay’s Chief Marketing Officer. "HSN is a perfect fit for our target audience, which is mothers with children 5-15. We think ClearPlay will do extremely well with both the America’s Store and Home Shopping Network audience."

ClearPlay will be featuring an advanced parental control DVD player, including a USB stick for transferring Filters. ClearPlay’s Filters allow users to control the content on DVD movies--smoothly skipping and muting sex, violence and profanity on command. The player will be sold with a one-year membership to ClearPlay, which includes Filters for over 2000 of the most popular movies, as well as the latest films as they are released on DVD.

ClearPlay will offer its products on television shopping in advance of broader retail distribution in major retail. "It’s a terrific opportunity to build awareness of this revolutionary technology," said McLaws. "The value is not just in what we sell on HSN, but the long-term exposure of the brand."

About ClearPlay

ClearPlay Inc., incorporated in 2001, develops advanced parental control technologies for consumer electronic products, including DVD players and recorders, TV’s, cable and set-top boxes, digital video recorders, etc. ClearPlay DVD players and Filters can be purchased at retail outlets and at www.ClearPlay.com.

FOR IMMEDIATE RELEASE
Dick Grove
INK inc. PR
(816) 753-6222
dgrove@inkincpr.com


Lee Jarman
ClearPlay Inc.
(801) 463-4899
lee@clearplay.com

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